Hello Friends, It’s been a fantastic year here at Burkhart and thanks to all of our amazing clients, it’s been a busy one as well. With the holidays and new year right around the corner, we wanted to slow things down for a minute to wish everyone a happy and healthy holiday season. We are so…
When multiple brands come together for a single marketing strategy, the benefits can be endless. These partnerships, or co-branding opportunities, allow both sides to benefit from achieving brand objectives that strengthen their image to a shared demographic. Great co-branding combines the strongest elements of two brands into a complimentary partnership. Fortunately, some brands go together like…
You may already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover a few basics to ensure you’re getting the best possible results from your lists. What is List Segmentation? List segmentation is the process of dividing your prospect/customer list (or database) into distinct groups of buyers.…
Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site has it all. It’s easy to use. It’s fun to look at. And it’s totally addicting! Without a doubt, Pinterest has changed the way the world searches for…
Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most marketers are skipping Halloween advertising, despite its value as an $8 billion holiday. If you’re skipping out on marketing for Halloween, you could be missing some big opportunities.…
If someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market research firm revealed that the average social media user has two (active) accounts. Each social media network positions itself to help you with a different aspect in your life. For instance,…