Do you feel like your medical marketing efforts can’t keep up with the deep pockets of your biggest healthcare competitors? With recent healthcare reform changes, everyone is talking about the changing healthcare marketing landscape. Hospitals used to dominate, but now health service providers such as physical therapy offices, stand-alone radiologists and laboratories are looking for…
Hyperchoice has been a hot topic in the retail industry, but hasn’t received much attention in the professional service industry. After writing a white paper on the topic for an analytic software client, we started thinking how our professional service organizations could benefit from understanding the trend. Even if the word hyperchoice is foreign, the…
World Cup Social Records Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create a great amount of interaction on social media, but the engagement levels and post analytics still managed to knock our socks off! Here’s some of the data that…
During the 2014 Oscars, the celeb-infested Samsung selfie brought down Twitter with an ever-growing 2.6 million retweets. Between the including first time Tweeter Meryl Streep, the presence of Hollywood royalty, Brad and Angelina, and the inclusion of the night’s biggest winners, Jared Leto, Matthew McConaughey and Lupita Nyong’o, Ellen’s instantly viral tweet shutdown Twitter for…
When starting out in digital marketing, you have to search for the right tools. You need tools of communication, tools of creativity, tools of knowledge and along the way, you’ll discover the need for many other additions to your toolbox. Follow these tips and you’ll be conquering digital marketing in no time! Build Digital Content…
It’s that time of year again… “New Year, New Me!” And it’s not all that different for a company like Burkhart. We are constantly striving to better our services, improve our knowledge and refine relationships. This year, we have created a list of our resolutions for 2014 to help us get there. If we aren’t regularly evaluating ourselves, then…