Simply attracting visitors to your website will not help your business advance. When people come to your page, you want them to take action instead of just having them browse. You may want them to sign up for your email subscription, move them from one content piece to another or even boost sales by making…
Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns that brought brands to the forefront of consumers’ minds and will certainly withstand the test of time. Despite their creativity and emotional edge, these campaigns would not have…
Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location? No, it’s not just a creepy coincidence, it’s geo-fencing! What is it? Geo-fencing is a local marketing strategy that allows…