The last week of November is certainly a busy one, to say the least. Thanksgiving, Black Friday and Small Business Saturday all packed into a three-day span bring heavy seasonal marketing. Since many families spend Thanksgiving cooking their own meals and at home with their families, restaurants may experience low sales throughout the weekend. However,…
After a whirlwind 2020, Thanksgiving has arrived with a refreshing reminder to be thankful for the people, opportunities and moments that have brought us to where we are today. During a year filled with ups and downs, it’s especially important to keep gratitude top of mind. The act of appreciating and returning others’ kindness is…
Fleets: Tweets that disappear after 24 hours, similar to the stories feature on Snapchat and Instagram. Have you checked out this cool, new Twitter feature? What is Fleets? Have you heard of this new feature that Twitter added to its platform only 48 hours ago? Many Twitter users have begun to experiment with the new…
Thought leadership in one’s field of expertise is a rite of passage that opens doors for individuals and entities to establish authority and grow in their respective areas of specialization. There are many tactics organizations can tackle in pursuit of enhanced brand awareness, boosted market share and increased brand value. Podcasts are an up and…
The world of Healthcare is experiencing rapid change, and with it comes the constant need for adaptation to remain connected to your patients. The healthcare industry is presenting more options than ever before. This places a greater responsibility on ensuring that your marketing strategy and tactics are on par with what the correct patients for…
Walking down a grocery store aisle, you are immediately greeted with an overwhelming influx of brands to choose from. The food industry is one of the most competitive out there due to the sheer volume of products available. This cut-throat marketplace positions food packaging design as a make it or break it factor for companies…
We once thought that coronavirus was a phase. However, once the World Health Organization classified it as a global pandemic, we knew we were wrong. Since then, communities and industries have had to adapt to the new “coronavirus” normal. One of the industries that have exploded in particular is telemedicine. Due to social-distancing guidelines and…
Influxes of recent data on buyer behavior have found modern consumers placing greater emphasis on purpose-driven companies. Consumers hold companies to higher standards and exercise their demands through supporting brands with similar values to their own. The retail industry in particular has witnessed this movement, prompting businesses to shift strategies to better align with…