What is Multi-Location Marketing? Simply put, multi-location marketing is a set of best practices that are employed to locally run geographically separate franchises that fall under the same business umbrella. Businesses with multiple locations require a digital marketing strategy that can cater to every storefront while still maintaining national brand guidelines. Consumers are searching online…
This summer has truly flown by, and I cannot believe that my time here at Burkhart has come to an end. As the Social Media + Digital Marketing Intern, I had so many unique opportunities. As I move on to my senior year of college, I would like to look back and reflect on everything…
The franchise marketing industry is still affected by the recent pandemic. During that time, we saw communities coming together to help support local businesses in need, both online and in stores. Due to the changes all businesses faced, digital marketing had an unexpected amount of growth since companies began struggling to market online. Have no…
It’s hard to believe that my internship program here at Burkhart is coming to an end. Working as the Integrated Marketing and Advertising Intern has taught me so much. When applying for summer internships, I was really excited to apply to an agency. Once I got the offer, I took it right away. I was…