Don’t Let Halloween Creep Past You

Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most marketers are skipping Halloween advertising, despite its value as an $8 billion holiday. If you’re skipping out on marketing for Halloween, you could be missing some big opportunities.…

Tablet and phone showing social posts with a speaker in the background

What’s Your Social Media IQ?

If someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market research firm revealed that the average social media user has two (active) accounts. Each social media network positions itself to help you with a different aspect in your life. For instance,…