At Burkhart, we love our digital and mobile marketing toolbox. Hootsuite, Google Analytics, WordPress, salesforce.com, MailChimp – there are so many that we use every day. But digital marketing is constantly evolving, especially for franchise businesses. As we develop new channels and technology, like those related to uniting online and in-store experiences, we need to…
We all love Siri and Google Voice Search – even Cortana – but what does it mean for your website and your website’s local SEO? Why is voice search important? First, we need to understand why voice search is important before we get into how it impacts business opportunities, business SEO and what you can…
Landing pages can turn a standard website into a conversion machine, leveraging your business’ advertising and stretching your marketing dollars further. Keep reading for landing page background and inspiration! What is a landing page? A landing page is a simple part of internet marketing. It’s a dedicated web page where customers land when they do some…
If you’re anything like other franchises out there, you’re probably pretty reliant on organic search and your search engine ranking to drive your business. But traffic, SEO and SEM aren’t just about the best search engine optimization tools and the hottest SEO techniques. It’s about the quality of the traffic you’re driving. Don’t fall into the…
There are so many tricks and tactics you can use to boost your SEO strategy that sometimes it can feel completely overwhelming. To help you out, we’ve put together 14 of our favorite white hat SEO techniques you can use to pump up your search engine marketing. 1. Speed up your site Buy a subscription…