What keeps a business running? Sure, creativity, innovation and enthusiasm are important to long-term success, but the day-to-day is just as, if not more, important! And that’s why we love our office manager, Erin. She’s a woman of few words, but you won’t meet anyone with more passion or a bigger heart! 1. What did…
Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all of this data at your fingertips, why not use it to improve your customer experience and thus, your brand value? Your customers will appreciate that you offer a…
You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing things like integrating social media…
It’s that time of the year again… The time where calories don’t count, scarves are a wardrobe staple, pie becomes its own food group and quality time with loved ones takes precedent. We understand that with the holiday season comes stress. Over traveling, planning the perfect gathering and finding the best gifts. But if time…
Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for sharing your business’ video content. Even if your business is a franchise group where your audience may be in many different locations, YouTube marketing is an effective way…
While college courses may equip students with ample amounts of terminology related to their major, an internship offers hands-on experiences and exposure to real-world situations. Internships provide valuable tools and lessons to take with you while making strides toward becoming a functioning member of the “adulting” community. I’m Bridget, and I may have read, written and…
With so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking a basic small business marketing plan to back it up. These 12 steps will help you tackle the marketing component of that equation to get your blog the…
What do Smash Mouth, Ellen DeGeneres and Superman all have in common? They are all part of what makes our Katy, Katy. Account management includes a lot of teaching and helping others understand the greater plan, and that is exactly what motivates and inspires Katy each day. With a B.S. in Advertising from Ball State…
If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday used to be the day for kick starting holiday sales. Now, Black Friday often bleeds into Thanksgiving Day. And these days, the deals don’t stop even once the…
On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either don’t participate, or choose to do so online from the comfort of their homes. According to a Practical Ecommerce sales report, last year’s Black Friday sales reached $3.34…