Google’s stance on digital display ads changes with the direction of the wind, and 2017 is no different. This year, marketers are learning to alter their advertisements to several major display ad trends that are defining the face of digital marketing. 3 Display Ad Trends Affecting Advertisers Today While the standards for display ads change…
There’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of CMOs surveyed viewed display ads as an effective form of marketing. Unfortunately, we also live in an age when consumers are increasingly disenchanted with ads, and more than…
Facebook has created a dynamic way for you to serve ads to your customers: Carousel ads. A carousel ad allows you to showcase multiple aspects of your business in a single ad unit. You can create up to five ads per unit, each with its own format and links. Essentially, carousel ads give you more…
The Apple store has a magnetic quality about it; a way of reeling in innocent mall-goers, there to pick up a wedding gift or serial sample the food court. Before the shopper knows what’s happening, he or she is greeted by a sharp young man in a blue t-shirt and considering an early upgrade. A…