Despite what “Mad Men” will have you believe, advertising isn’t all drinks-at-nine-a.m. and glamorous photo shoots. A lot of planning and coordination goes into executing projects from start to finish. Account management isn’t for everyone, but Kati sure does make it look fun. With a B.A. in Public Relations from Franklin College and four years…
When running a pay-per-click (PPC) ad campaign, most businesses overlook Bing ads as an option. Of course, Google is considered the king of search engines, so having ads served by Google is the obvious way to go. However, what those businesses don’t know is that there are benefits to taking a different path or further diversifying…
It’s fall and you know what that means… We’ve got a new intern! We’re stoked to work with Bridget this semester and couldn’t wait to sit down and get to know her a little better. She’s a senior Marketing and International Business major at Butler, working on a Spanish minor in her spare time. With…
If you’ve been to the doctor’s office lately, you’ve probably noticed digital displays promoting treatments or educating patients about common health conditions. Physicians, along with other professional service providers like accountants, pharmacists and lawyers are harnessing the power of the digital signage to communicate with customers and increase sales. Here’s why you should go digital…
Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by the International Data Corporation found that almost 80% of marketing material goes unused, but that same content is required to do the heavy-lifting when it comes to expanding…