On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either don’t participate, or choose to do so online from the comfort of their homes. According to a Practical Ecommerce sales report, last year’s Black Friday sales reached $3.34…
Cloud-based solutions for online digital file storage have begun to grow in popularity, most notably among small to mid-size businesses. However, there are distinct benefits to using on-premise and hybrid solutions as well. The pros to each should be taken into consideration when choosing and implementing a system for brand asset storage or a marketing…
Consumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view that negative comment. We’ve all heard the old saying that a happy customer will tell one person, while an angry customer will tell 10. Seeing angry comments on Facebook or bad reviews on…
An advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make the most of yours. 1. Develop a whole advertising co-op strategy Don’t run co-ops as a separate campaign to your other sales and marketing efforts. Bring it all…