Recently, I had been tasked with writing a blog post, on three books I felt everyone must read in his or her lifetime, yet I couldn’t find the strength to put my pen to paper. There were too many books that I’ve read in my life that I believed to be brilliant and to narrow…
Competition in the restaurant industry has been fierce as of late. For consumers, the industry has never boasted more variety or quality (thanks in large part to the complex palates of Millennials). Yet, despite increased menu options, local food sourcing and unique flavor combinations, restaurant sales are dwindling. Brands are caught between cutting their advertising…
Next up on our Intern Spotlight series is Ysabelle Aquino. Ysabelle is a Senior at Butler University studying Marketing and Entrepreneurship. Learn more about what brought her into the world of marketing, who inspires her and what she would do if a bird flew into her car while driving. If you didn’t have to…