When you think about strong branding, what comes to mind? A list of popular companies? Some high selling products, maybe? There are many sources of branding out there, but often the most important brand to market is overlooked: your personal brand. Whether you love them or hate them, the Kardashians are a testament to the…
Each year we like to get involved, volunteer and give back to the Indianapolis community in some way. By sponsoring a family, donating time, serving others, or helping to set up for an event, you are helping out a neighbor and bringing a little more good into the world. Looking for a place to get…
Do you use your website for lead generation? Do you use paid ads to drive traffic to your site? If so, then you need to optimize your landing page for lead generation. Otherwise, you’re leaving money on the table. Here are six landing page optimizations you can get up and running fast. Add a form…
Recently, I had been tasked with writing a blog post, on three books I felt everyone must read in his or her lifetime, yet I couldn’t find the strength to put my pen to paper. There were too many books that I’ve read in my life that I believed to be brilliant and to narrow…
Competition in the restaurant industry has been fierce as of late. For consumers, the industry has never boasted more variety or quality (thanks in large part to the complex palates of Millennials). Yet, despite increased menu options, local food sourcing and unique flavor combinations, restaurant sales are dwindling. Brands are caught between cutting their advertising…
Next up on our Intern Spotlight series is Ysabelle Aquino. Ysabelle is a Senior at Butler University studying Marketing and Entrepreneurship. Learn more about what brought her into the world of marketing, who inspires her and what she would do if a bird flew into her car while driving. If you didn’t have to…
Our love for the Circle City runs deep and our team as a whole makes an effort to explore what our city has to offer any chance we can. Whether you have lived here for years and are looking for something new to do, or you are visiting and have time to check out some…
As summer winds down, fall is starting back up and that means a new set of interns have joined the Burkhart Marketing team. We sat down with Emily McNally, a Senior at Butler University who is majoring in both Marketing and Spanish with a minor in Ethics. If you didn’t have to sleep, what…
What do trusted brands all have in common? They put their focus on doing, rather than telling and they are able to cement their presence in the marketplace. In today’s world, talk is cheap. But trust is invaluable! There is tremendous upside in having a trusted brand, but it doesn’t happen overnight or without specific…
Have you ever spent more time looking for content than actually using it to generate leads and drive business? If your team is overwhelmed by the amount of content available to them, unable to locate what they need efficiently or simply does not know what exists, you likely need to create a content marketing library.…