Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location? No, it’s not just a creepy coincidence, it’s geo-fencing! What is it? Geo-fencing is a local marketing strategy that allows…
Team Burkhart would like to introduce Jillian Harrod, our marketing intern who will be with us this Fall! Jillian is a senior at Butler University who is majoring in Marketing, a field she has loved since she was young. To find out more about Jillian and her professional goals for her future, keep reading! …
Burkhart Marketing has had a busy past couple of weeks! We have just welcomed two more interns to the team who will be with us this Fall. The first intern that we’d like to introduce in our Intern Spotlight Series is Erica Biagini. Erica is currently a senior at Butler University who is majoring in…
We’ve got a new face around the office – our new Account Coordinator, Hope Colclazier! She is a recent Ball State grad who’s eager to jump in and help us help our clients. For Hope, working in advertising is an outlet for her to express her creativity and help businesses connect to their audiences. True…
As students, we often hear that there is only so much that classes can teach us and that some of the most important lessons come from actual experience in the field. This has certainly been the case for myself since I’ve been enjoying my time as a summer intern at Burkhart Marketing. On my very…
In a world where freelancing and entrepreneurship are rapidly growing in popularity, advice and tips could help you make or break your success. The freelance world is highly competitive and isn’t going to get any easier with its continued growth. Here are five tips to start you on the path to success. Set attainable…
Closing out our summer intern intros is Keely Dempsey, our Digital Intern! Keely will be a senior at Butler University in the fall and is a double major of Strategic Communication and Psychology. Read on to learn more about her love of animals and working with nonprofits. If you didn’t have to sleep, what…
In today’s online culture of skimming and scanning, a website needs to be eye-catching and cater to the user. We can no longer assume that users will read our content just because it’s available. Creating content that a customer will enjoy can make a world of a difference. After all, who wants to read something…
We are back again to introduce another one of our summer interns! Help us welcome Valerie Babchuk, a rising senior at Purdue University. She is a Strategic Communication & PR major who is as passionate about advertising as she is about animal-welfare (and that’s a lot!). Keep reading to learn a little more about Val!…
Book Title: The Art of War Book Author: Written by Sun Tzu, translation and commentary by Samuel Griffith Star Rating: 4.5/5 Originally written in ancient China around 500 BC for military strategy in warfare, Sun Tzu’s classic The Art of War has often been regarded as the first known study of strategic of military operations. Interestingly, this study has gone…