Customer service is what can make or break your company, especially with the prevalence of online reviews. When your company is working hard to provide the best services for your customers, being able to respond to positive and negative online reviews will make you more visible to your market. Resources to Track Reviews Today,…
Learning these three technical skills can help your marketing needs. Being a creative individual with a mastery of key soft skills in business is not enough to stay competitive in the 2021 marketing environment. With new marketing tools being phased into the market, there is a need for individuals who can master the technical skills…
Interpersonal skills are best described as traits that you rely on when interacting and communicating with others. They include a wide range of skills like listening and effective speaking and also include the ability to control and manage your feelings and emotions. Interpersonal skills are also referred to as social skills, people skills, soft skills…
Effective social media management can make your life easier. Connecting to your audience consistently leads to better engagement and brand awareness. However, navigating the vast number of resources can become overwhelming. Having a lineup of productivity tools can aid in your social media execution. Below we have provided different social media calendars, tools, and templates…
Email newsletters are a critical part of every company’s marketing. The general purpose of an email newsletter is to update those on the mailing list about your business, products and services. An email newsletter should feel like an update, not a push for the reader to make a purchase. Email is the most popular form…
In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and communicating social responsibility as a…
The new fall semester is here for students, and that means new fall interns for Burkhart! Lauren Bluthardt is our new Marketing Intern. Lauren is a senior at Butler University double majoring in Marketing and Management Information Systems. Below are some questions that we asked Lauren to get to know her better and see what…
Burkhart Marketing is excited to welcome Rebecca Hollaway as our digital intern this fall! Rebecca is a senior marketing student graduating this spring from the University of Indianapolis. She is excited to build new connections and gain real-world experience before graduating. We look forward to seeing all of the things she will accomplish. Welcome to…
We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to hold a small amount of data about a particular client or website. When you visit pages, you’ll likely receive a message asking if you will accept cookies when…
Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site isn’t satisfying your customers, you may want to consider a different approach. Try developing a digital customer experience strategy. There are many ways to approach this. However, a…