Corporate Social Responsibility on Brand Sales
Customers are extremely mindful of Corporate Social Responsibility (CSR) when it comes to purchasing decisions, but the impact of CSR portrays that purchase decisions are lacking. There are two categories of CSR efforts: “Corrective” / “Compensating” and “Cultivating” goodwill. Corrective/compensating efforts reduce a brand’s negative externalities and lift sales while cultivating goodwill can hurt sales…