In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number of users that sets TikTok…
Marketing in the health and personal care industry is evolving in several ways. It is crucial for marketing to grow with the health and personal care industry to create significant benefits such as outreach, awareness, finding new patients, and ensuring existing customers are taken care of and continue to come back. With the following key…
Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan is essential. Brand Awareness…
As the summer comes to a close, so does my time as an intern for Burkhart Marketing Partners. I can’t believe how quickly this internship went! I had a great experience getting to know the clients and team this summer. My Internship Experience This internship gave me lots of new knowledge on marketing careers…
It is hard to believe that my summer as the Integrated Marketing and Advertising Intern is coming to an end. My time here at Burkhart has been an amazing learning experience. But most importantly, this internship has helped reassure me that I am on the right career path, doing something I thoroughly enjoy and…
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop copy for landing pages, and…
Marketing has always played a vital role in the sports and entertainment industry. Sports and entertainment campaigns result in more people in the stands, deals for athletes, and fan loyalty for a team’s franchise. Recently, consumers have found new ways to engage and interact with their favorite teams in the sports and entertainment industry. Keep…
Much like the rest of the world, the automotive industry is constantly undergoing technological changes and advancements. Franchises embrace the latest advancements to enhance design, performance, efficiency, and customer experience. These innovations are reshaping how products and services are delivered to customers and transforming the entire automotive landscape. Let’s explore some of the key trends…
Social media has become an excellent tool for attracting residential and commercial real estate clients. The rise of digital marketing encourages consumers and buyers to interact and research properties online, allowing marketers to attract more homebuyers and commercial property investors through social media platforms and interactive digital content. Social Media as a Marketing Tool …
Here at Burkhart Marketing Partners, we are excited to welcome our new Summer 2023 Social Media and Digital Marketing intern, Audrey Gordon. This past May, Audrey graduated from the University of Georgia with a major in Marketing and a minor in Design and Media. Keep reading below to learn more about Audrey and hear what…