Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan is essential. Brand Awareness…
As the summer comes to a close, so does my time as an intern for Burkhart Marketing Partners. I can’t believe how quickly this internship went! I had a great experience getting to know the clients and team this summer. My Internship Experience This internship gave me lots of new knowledge on marketing careers…
It is hard to believe that my summer as the Integrated Marketing and Advertising Intern is coming to an end. My time here at Burkhart has been an amazing learning experience. But most importantly, this internship has helped reassure me that I am on the right career path, doing something I thoroughly enjoy and…
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop copy for landing pages, and…