As the summer comes to a close, we are excited to welcome Nicole Ezeh to our small, but mighty team as our Social Media & Digital Marketing intern. This fall, Nicole is beginning her senior year at Butler University where she is not only tackling a Strategic Communication major and Marketing minor, but also holds…
Is your franchise business buckling under the weight of marketing expenses? If so, chances are you’ve considered joining a co-op to alleviate some of the financial pressure – or maybe you’ve already joined! If you have, this one’s for you. Run by members, franchise cooperatives provide franchisees the opportunity to team up with their peers…
Job interviews can be stressful – especially if you haven’t gone on many. Every interview requires you to present yourself professionally and sell yourself to people you have just met. This process can be confusing and nerve-racking when starting out. However, if you spend time preparing before each interview, remain calm and speak concisely throughout,…
My experience as an intern here at Burkhart Marketing has been a successful one. I have learned many lessons that will help me professionally and personally. Lessons such as becoming a more productive team member, paying attention to details, being punctual and knowing when to ask questions or find my own solution. These insights helped…
There are so many ways to advertise a product or service in today’s marketplace, that it can be completely daunting to select the most appropriate and effective channel. Text and display ads are some of the most common types of online advertisements, and they are extremely valuable marketing resources in their own rights. We want…
For perhaps the first time since the 1950s, the retail and restaurant franchise environments are undergoing a huge transformation right now. In-store trackers, geolocators, and increased digital/brick and mortar integration mean that owners need to be as tech savvy as they are sales savvy. A big part of that discussion is how best to utilize…
These days, online channels are critical to successful restaurant marketing strategies. Companies, big and small, are turning to digital initiatives like social media, email marketing and search engine optimization to reach consumers and facilitate community. Perhaps most notable, is the rise of the restaurant mobile app. These software applications built for smart devices have been making waves…
Google’s stance on digital display ads changes with the direction of the wind, and 2017 is no different. This year, marketers are learning to alter their advertisements to several major display ad trends that are defining the face of digital marketing. 3 Display Ad Trends Affecting Advertisers Today While the standards for display ads change…
There’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of CMOs surveyed viewed display ads as an effective form of marketing. Unfortunately, we also live in an age when consumers are increasingly disenchanted with ads, and more than…
Facebook has created a dynamic way for you to serve ads to your customers: Carousel ads. A carousel ad allows you to showcase multiple aspects of your business in a single ad unit. You can create up to five ads per unit, each with its own format and links. Essentially, carousel ads give you more…