Cloud-based solutions for online digital file storage have begun to grow in popularity, most notably among small to mid-size businesses. However, there are distinct benefits to using on-premise and hybrid solutions as well. The pros to each should be taken into consideration when choosing and implementing a system for brand asset storage or a marketing…
Consumers today have multiple outlets to share their unhappy experiences. And once negative customer feedback is on the internet, anyone can view that negative comment. We’ve all heard the old saying that a happy customer will tell one person, while an angry customer will tell 10. Seeing angry comments on Facebook or bad reviews on…
An advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make the most of yours. 1. Develop a whole advertising co-op strategy Don’t run co-ops as a separate campaign to your other sales and marketing efforts. Bring it all…
Despite what “Mad Men” will have you believe, advertising isn’t all drinks-at-nine-a.m. and glamorous photo shoots. A lot of planning and coordination goes into executing projects from start to finish. Account management isn’t for everyone, but Kati sure does make it look fun. With a B.A. in Public Relations from Franklin College and four years…
When running a pay-per-click (PPC) ad campaign, most businesses overlook Bing ads as an option. Of course, Google is considered the king of search engines, so having ads served by Google is the obvious way to go. However, what those businesses don’t know is that there are benefits to taking a different path or further diversifying…
It’s fall and you know what that means… We’ve got a new intern! We’re stoked to work with Bridget this semester and couldn’t wait to sit down and get to know her a little better. She’s a senior Marketing and International Business major at Butler, working on a Spanish minor in her spare time. With…
If you’ve been to the doctor’s office lately, you’ve probably noticed digital displays promoting treatments or educating patients about common health conditions. Physicians, along with other professional service providers like accountants, pharmacists and lawyers are harnessing the power of the digital signage to communicate with customers and increase sales. Here’s why you should go digital…
Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by the International Data Corporation found that almost 80% of marketing material goes unused, but that same content is required to do the heavy-lifting when it comes to expanding…
When you hear “advertising,” you probably think TV commercials, magazine ads and billboards. With so much emphasis on the media side of marketing and advertising, it’s a good thing we’ve got one of the best media planners and buyers around on our team. Meet Leslie. She’s an IU TComm grad turned media planner who’s racked…
What’s in a domain name? A lot, actually. Here’s a quick rundown to help you in optimizing your domain name, plus 10 companies that totally missed the mark when it comes to domains. What Makes a Good Domain Name First off, what is a domain name? It’s the URL to a company website. So our…