The franchising model has a truly staggering number of benefits. Low cost, high national audience, local knowledge and expertise and a low barrier to entry for small businesses all contribute to making the franchise one of the most popular business models in the world. However, it does have its challenges. Today, we’re going to look…
The bar has been raised during the Burkhart Marketing lunch hour. Our new Account Executive, Logan, doesn’t only think outside the box at his desk—he also likes to create in the kitchen. Logan graduated from Butler University with a Strategic Communications and Psychology degree in 2014. Sit tight and we will get to know more…
Have a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before hitting that deactivate button, try stepping up your tweet game! Here are 6 tips to help you revamp your Twitter account and get the most out of this…
Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with virtually no media cost, while paid social media, allows businesses to hyper-target their ads to maximize their ROI. However, it can also be a huge time and money…
When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. But what about after they walk through the door? What about the in-store experience? The customer experience is just as important as the effort it takes to get them there, but…
Marketers often make the mistake of starting a discussion with “we need to improve the customer experience” or “we need a consistent customer experience to drive sales.” While both of these statements may be true before you do anything you need to know what your customers actually want and like. And that’s where applying consumer insights…
Interns are crucial to our day-to-day success, especially when it comes to blogs and social media. We’re stoked to have three great interns with us for the spring 2018 semester, and are so glad you got to meet them all. Allow us to introduce Joe, a Butler senior who is double majoring in marketing and…
While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in a cutthroat space to get people to not only download your app, but continually use and engage with it as well. When you need to re-engage your mobile…
Everyone has a smartphone. That ubiquity has made mobile interactions a standard component of the buying process, forcing brands to understand the mobile customer journey. From checking in to a hotel via an app to ordering a car, we use our phones for everything now. Even in product-based industries like retail and grocery stores, mobile…
When we need assistance with day-to-day tasks like planning, writing and scheduling social media posts, we turn to our team of stellar interns. Spring intern, Nikki, is no exception and we’re excited to introduce you to her. As a junior marketing major at Butler University, she’s learned a lot in class and can’t wait to…