Developing and releasing a functioning mobile app is just the first step in a mobile app journey. The second (and longest) step is maintenance. If success is your target destination (however you may define success), measuring the right metrics and key performance indicators (KPIs) will help you pinpoint how well you are doing and keep…
Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has made the local space a very noisy place. Fortunately, we have a solution. Here’s what businesses need to know about hyperlocal marketing, and how mobile marketing just might…
Local Store Marketing (LSM) is a highly valuable, constant factor in driving sales. In most cases, it helps create your customer point-of-differentiation. LSM is critical for capturing a local customer base and helping build a strong sales foundation for sustained and long-term growth. Here are five helpful LSM tactics for driving sales to your store!…
Local marketing doesn’t get the love it deserves. National campaigns will win awards, but it’s sponsoring the local little league that’s going to win customer loyalty. And despite the considerable advances made by online retailers, local spending remains a huge part of the economy and an opportunity for brands to drive revenue with campaigns that…
Advertising Cooperatives (Co-ops) can be cost-effective ways for manufacturers, retailers and distributors to reach their consumers. These advertising co-ops are partnerships between retailers and manufacturers where an agreement is made to share advertising costs locally. Utilizing co-op advertising correctly will not only cut down on media costs but also on ad production and creative expenses…
Over the years we’ve seen brands clump together under enormous master organizations. Yum! Brands, for instance, currently owns KFC, Pizza Hut, Taco Bell, WingStreet and is an investor in Banh Shop. The benefits of the brand diversification are clear: via ownership, parent companies can reduce competitive risk, expand their customer base without erosion, reduce operating…
There are many benefits to using contests to help with your marketing campaign, such as lead generation. When orchestrated properly, contests can provide your marketing team with many interested and strong leads. When planning your next contest, utilize these seven tips to effectively generate new leads and potential customers! 1. Make sure your prize actually…
The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and just pick up a phone. Marketing feels that sales are nothing more than call jockeys who would be lost without the strategic brilliance of keen marketing minds. Needless…