Diversity: The Growing Allure of Managing Multiple Brands
Over the years we’ve seen brands clump together under enormous master organizations. Yum! Brands, for instance, currently owns KFC, Pizza Hut, Taco Bell, WingStreet and is an investor in Banh Shop. The benefits of the brand diversification are clear: via ownership, parent companies can reduce competitive risk, expand their customer base without erosion, reduce operating…