The franchise marketing industry is still affected by the recent pandemic. During that time, we saw communities coming together to help support local businesses in need, both online and in stores. Due to the changes all businesses faced, digital marketing had an unexpected amount of growth since companies began struggling to market online. Have no…
It’s hard to believe that my internship program here at Burkhart is coming to an end. Working as the Integrated Marketing and Advertising Intern has taught me so much. When applying for summer internships, I was really excited to apply to an agency. Once I got the offer, I took it right away. I was…
What is Sports Marketing? Simply put, it is the use of sporting events to promote a brand or product. This type of marketing allows businesses to utilize the popularity of sports to place their product right in front of some of their biggest target audiences. Some examples include Super Bowl ads, ads in a stadium…
Digital marketers are ready to attack this upcoming year due to rising cost pressures and supply chain issues. Effectively reaching your target audience can create growth for your business and its marketing strategies. There are many issues when it comes to marketing and growth, but Burkhart knows the appropriate tools you will need to build…
Customers are extremely mindful of Corporate Social Responsibility (CSR) when it comes to purchasing decisions, but the impact of CSR portrays that purchase decisions are lacking. There are two categories of CSR efforts: “Corrective” / “Compensating” and “Cultivating” goodwill. Corrective/compensating efforts reduce a brand’s negative externalities and lift sales while cultivating goodwill can hurt sales…
We’ve got a new face around the office – Kenzie! Kenzie is our new Marketing Coordinator who joined our team this month. She recently graduated from Butler University with a degree in Marketing. When she’s not working, Kenzie enjoys spending her free time on the lake or at the farmer’s market. We’ve asked her a…
Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation. In the healthcare industry, it’s especially important to practice reputation management as over 75% of patients use online reviews when…
Burkhart Marketing Partners is excited to welcome Garrett McKee as our Digital Media Intern for the Summer of 2022! Garrett is a senior at Ball State University with a major in Media / Marketing. He is excited to show his creative ideas of spreading information through social media. Welcome to the family, Garrett! Continue reading…
Burkhart Marketing Partners is excited to introduce our newest member to #TeamBurkhart our Marketing Intern, Krystina Okolita. Krystina is a senior at Butler University where she’s earning a degree in strategic communications. She is excited to work with clients and gain new marketing knowledge during her time here at Burkhart. Welcome to the family, Krystina!…
The most successful franchise brands are led by CEOs who hold strong and compelling future outlooks for their company. Franchise thought leaders play a crucial role in every industry. You might be wondering, what is a thought leader? Thought leaders are experts that not only notice trends but are devoted to improving their industry by…