Taking a brand refresh from strategic review to system-wide rollout is a project that can make even the bravest project managers lose heart. There is stakeholder engagement to conduct, reviews to complete, audits to do and values to consider. This can be a little daunting. So we put together an eight-step program to help you…
Unfortunately, there is not an exact formula or science you can follow in order to have guaranteed franchise success. That being said, there are some universal basics you may use as a framework for your brand in order to help improve efficiencies and turn a profit. Essentially, there are three fundamental building blocks you’ll need in…
So you’ve built a successful small business with a franchise. You’re hitting your stride, and you’re ready to expand. Where do you go next? We think the answer franchises in multiple locations. Here are our top four reasons why multiple franchise ownership should be on your shortlist. 1) Spread your risk around A diversified income…
Producing and publishing content on a regular basis is an effective way of driving traffic to your website, but it can quickly become a tedious task. Half a day’s worth of work can sometimes go to simply producing a worthy blog post! That being said, if your goal is to drive traffic and convert more…
Content is king. But how do you find, curate and produce content that your users actually like? Today, we’re drilling into three consumer-centric rules to live by to help you produce engaging content that your users will love. Here we go! 1. Forget about sales (for now) As marketers, we’re naturally driven to maximize sales.…
A company’s most valuable asset is its people. A great way to maintain employee happiness and keep your top talent is to have a strong and positive company culture. If your employees aren’t happy, your company will not be successful. Looking to boost morale and create a better work environment and company culture? We’ve compiled…
Sales and marketing often find themselves in conflict. Sales wants all the energy to be on the pipeline and closing. Marketing just wants to be left alone to successfully generate leads often based on quantity, not quality. Today, we’re going to look at a small segment of the overall funnel, and what is often the…
Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and their parent companies. But there are some universal basics that you can review and compare your brand against so that you can improve efficiencies and ultimately—make money. Let’s…
Developing and releasing a functioning mobile app is just the first step in a mobile app journey. The second (and longest) step is maintenance. If success is your target destination (however you may define success), measuring the right metrics and key performance indicators (KPIs) will help you pinpoint how well you are doing and keep…
Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has made the local space a very noisy place. Fortunately, we have a solution. Here’s what businesses need to know about hyperlocal marketing, and how mobile marketing just might…