There are eight main components of brand management and building value. Here’s what you need to do in order to keep your branding consistent and strong as your business grows. 1. Content & creative You must develop content and creative assets without boundaries. Two things, really. You must: Build an overall messaging framework that unites…
A key performance indicator (or “KPI”) is a measurable value that defines and measures desired business results. KPIs are one of the most used but often misunderstood terms in business. Far too often, key performance indicator is taken to mean any metric that measures business performance. KPIs are only as valuable as the actions they inspire.…
Holiday marketing is critical to any communication strategy calendar, especially for B2C businesses. Behind the pumpkins and Christmas trees are many marketing specialists trying to optimize and effectively measure holiday advertising. From back to school to Valentine’s Day to Black Friday, holiday’s open opportunities to expand reach. We have compiled a list of the best…
The importance of customer frequency is immeasurable and the benefits are two-fold. One, it creates a connection between a company and its most loyal customers. Two, it fosters brand awareness for the company to acquire new customers from reoccurring ones. Naturally, companies of all industries and sizes want to foster customer loyalty. But how? Here…
Digital display advertising is an essential part of the marketing mix, even in a world of ad blockers and banner blindness. The question is: how do you make digital display ads that aren’t terrible? Here are our top five tips for creating digital display ads that actually work for lead generation and conversion. 1. Tailor…
The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on the right channel at the right time. To create a successful digital marketing strategy, you must understand the lay of the land. Digital media options act as…
The customer ecosystem is no longer a strictly brick-and-mortar affair. Rather, consumers now move seamlessly back and forth between online and offline experiences and expect organizations to keep pace. That being said, here’s what you need to know about keeping your digital ecosystem functional to provide experiences that convert. What is a digital ecosystem? A…
From showcasing your creativity in building your brand awareness, exhibiting at a trade show could be the next big move for your company. Trade Shows are a beneficial event marketing tool that allows you to show off your product or service, leverage your competition and engage with your audience. Nothing elevates your brand more than…
If you’re in the B2B world, you probably already know about leads. But what you might not realize is that not all leads are created equal. Enter lead nurturing: the process of slowly nourishing people along a marketing pipeline to take them from ‘vaguely interested’ to ‘ready to buy’ – before they ever talk to a…
While national campaigns might win you awards, sponsoring the local little league team will get you customer loyalty. Local spending remains a significant part of the economy and a chance for brands to produce revenue with specialized campaigns that have a high ROI. We wrote this blog to fill you in on everything you need…