Design means different things to many people who utilize it. A process to design is something that evolves with the artist over time. Personally, my process has altered a lot in the years I have been in school. Below are the steps that I follow to create a design that delivers the best outcome. Understand…
Social media is one of the necessary, if not the most important, parts of a business nowadays. Having a strong social media presence is one thing, but if you also have a purpose while posting, you’re taking it to a whole other level. This is where social media campaigns come in. Below we’ve provided a…
In December of 2019, I was offered a position as the integrated marketing intern at Burkhart Marketing. Throughout my internship journey, I learned a lot and met great people in the process. I think this experience has taught me a lot about office culture and how to resonate with different types of audiences. Social Media During…
Say goodbye to the stereotypical marketing because. 2020 is all about inclusive marketing. What’s inclusive marketing, you ask? Salesforce defines it as, “creating content that truly reflects the diverse communities that our companies serve. It means that we are elevating diverse voices and role models, decreasing cultural bias, and leading positive social change through thoughtful and respectful content.” Here…
Sometimes finding the moment to rebrand your business can be tough. Rebranding can take a lot of effort and time that many may not want to contribute. However, with changing social climates and a forever changing culture, business owners need to be ready to enact that change to save their businesses’ message. If you have…
This semester has been quite a unique one for me. I began the last half of my senior year working in Indianapolis at Burkhart Marketing and then something unexpected happened right in the middle of it – COVID-19. I am fairly positive that many, myself included, did not see this coming. This new world of…
Sometimes at work, it may feel like your colleagues are speaking a completely different language. Nowadays, there are so many different acronyms and meanings that follow them. It may be time to brush up on your business language. Read below some of the more popular business acronyms and let us be your translator! 1. COB: Close…
You know how to acquire customers, but do you know how to keep them? Due to the attention span of consumers being very short, you need to know how to keep their interest peaked. Learn how to hold their interest by implementing these five strategies below. Free Training Modules Don’t leave your customer hanging. Developing materials…
It seems today, everyone and everything needs to be a brand. That’s great and all, but many people do not comprehend what all exactly goes into a brand, let alone how much work goes into creating a logo. Investing in a professional logo design will improve your brand overall, and you will get the expertise…
When you take a survey it seems like the structure seems very self-explanatory or even easy to replicate. How hard can it be to ask a few questions? Surprisingly, it can be rather difficult, especially when you are trying to get valuable information from the participant(s). Read some tips below on how to make the…