While we all have the potential to make amazing things and to develop new ideas, sometimes there are problems with how one might proceed if they’re not necessarily a “creative” person. Below are some tips to help you get into the process of becoming more creative if you’re not naturally creative. Dedicate Time to Creating…
There’s another addition to #TeamBurkhart this semester! We would like to introduce, Abby Schmidt, our Digital Intern for the spring! Abby is currently a senior at Butler University who is pursuing a major in Strategic Communications. One of Abby’s future goals is to become well-versed in the top marketing platforms. To find out more about Abby, keep…
The workflow in the office is essential to a company’s vitality. However, there is no workflow if employees do not connect. Below we’ve provided five tips that will give you more confidence to start a conversation and start to connect with your coworkers. Communication The old saying “communication is key” still holds true to this…
#TeamBurkhart would like to introduce Hannah, our marketing intern for the spring 2020 semester! Hannah is currently enrolled at Ball State University and is majoring in Advertising with a concentration in Creative Development. What drives her on her path and inspires her is seeing everyday people helping one another – it makes her want to…
As of now, TikTok is currently the #1 most downloaded app on the Apple App Store. Since beating out applications such as Instagram and Twitter, the app has people wondering, is Tik Tok taking over the internet? TikTok started back in 2017 by a company named ByteDance. This was after the owner of Musical.ly, another…
While there are times when you have the best creative ideas, there are always roadblocks on the way to a successful project. When time is running short and you have so much to accomplish, what exactly can you, as a creative, do to keep from folding? Tips to Remain Creative The first thing not to do…
How to Develop and Use a Buyer Persona, and why it’s the most effective marketing tactic in understanding your target audience. In a saturated market, it’s important to know who your audience really is. Whether your customer is a Millennial, artisanal coffee shop owner or a YouTube obsessed Gen-Zer, developing a buyer persona allows you to dig…
Are you struggling to find strategies to grow your business? Can’t seem to find an effective, long term way to gain traction? Look no further. Growth strategies can make or break a business, and finding yours is vital when trying to survive in today’s age. We’ve found the top five companies that developed strategies so…
You know them, you admire them, but what does it really take to be one of them? Creative marketers are a wonder of the world. The content they curate is so awe-inspiring and innovative that it seems impossible to replicate. Fortunately, we have the inside scoop on 4 habits of highly creative marketers. 1. Taking…
Attention spans are getting shorter, and unread email lists are getting longer. If your email inbox is looking a bit cluttered lately, you’re not alone. Between Black Friday promotions and holiday greetings, everyone’s electronic mailbox is overflowing this time of year. Although some marketing emails contain relevant content, there simply isn’t enough time to sift…