Starting your own business can be hard, but spreading the word about your business can be even harder! If you’re on a budget, finding effective marketing tactics may seem impossible. That’s why we have compiled the top five resources for DIY local, small business marketing. With these resources, locally marketing your small business can be…
Ah, the most delicious day of the year is upon us. Who doesn’t love Thanksgiving? Families gather around the dinner table to enjoy turkey, stuffing, sweet potato casserole, pumpkin pie and of course… each others’ company. Try to think of one other day of the year in which it’s socially acceptable to unbutton your jeans…
As Indianapolis locals, we have learned the importance of connecting with the community around us. Getting involved helps you feel rooted in the community and connected to those around you. Plus, it can benefit more than just yourself. If you’re new to a community, connecting can help you feel more welcome in the new area.…
When was the last time you hand-sewed a T-shirt? Likely never. Fortunately, retail stores, such as Target and Walmart, have T-shirts readily available on their shelves. This is just one example of how business-to-business (B2B) companies do a lot of the heavy lifting that allows end consumers to easily access the goods they need. B2B…
The words “business” and “sales” might strike up an image of a dusty cubicle containing a number-driven man inside of your mind, but that’s not always what business is about. Sure, a salesperson must be determined and think critically, but there is one under-rated quality that is the most important sales tactic out there. Creativity.…
Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns that brought brands to the forefront of consumers’ minds and will certainly withstand the test of time. Despite their creativity and emotional edge, these campaigns would not have…
Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location? No, it’s not just a creepy coincidence, it’s geo-fencing! What is it? Geo-fencing is a local marketing strategy that allows…
Team Burkhart would like to introduce Jillian Harrod, our marketing intern who will be with us this Fall! Jillian is a senior at Butler University who is majoring in Marketing, a field she has loved since she was young. To find out more about Jillian and her professional goals for her future, keep reading! …
Burkhart Marketing has had a busy past couple of weeks! We have just welcomed two more interns to the team who will be with us this Fall. The first intern that we’d like to introduce in our Intern Spotlight Series is Erica Biagini. Erica is currently a senior at Butler University who is majoring in…
We’ve got a new face around the office – our new Account Coordinator, Hope Colclazier! She is a recent Ball State grad who’s eager to jump in and help us help our clients. For Hope, working in advertising is an outlet for her to express her creativity and help businesses connect to their audiences. True…