This spring, Burkhart Marketing would like to welcome our newest intern from Butler University, Eva Ranqusit. Eva is in her junior year in school and majoring in Marketing with a minor in French. Eva has all the necessary skills to become successful here at #TeamBurkhart. To get to know Eva a little better, continue reading…
Throughout history, women have been fighting for equality. Every time there is a gender wall knocked down, it’s highly celebrated. In 2019, it was groundbreaking when the FIFA Women’s World Cup was highly televised and talked about in a way that made it just as important and interesting as the Men’s World Cup. Integrating women…
I submitted my internship application to Burkhart Marketing this summer. What initially drew me in was their work with the finest enterprise and franchise brands in the country. However, what I did not know about was the one-of-a-kind internship I would gather from my four months here. My journey, from the application process to my…
The last week of November is certainly a busy one, to say the least. Thanksgiving, Black Friday and Small Business Saturday all packed into a three-day span bring heavy seasonal marketing. Since many families spend Thanksgiving cooking their own meals and at home with their families, restaurants may experience low sales throughout the weekend. However,…
The world of Healthcare is experiencing rapid change, and with it comes the constant need for adaptation to remain connected to your patients. The healthcare industry is presenting more options than ever before. This places a greater responsibility on ensuring that your marketing strategy and tactics are on par with what the correct patients for…
Walking down a grocery store aisle, you are immediately greeted with an overwhelming influx of brands to choose from. The food industry is one of the most competitive out there due to the sheer volume of products available. This cut-throat marketplace positions food packaging design as a make it or break it factor for companies…
We once thought that coronavirus was a phase. However, once the World Health Organization classified it as a global pandemic, we knew we were wrong. Since then, communities and industries have had to adapt to the new “coronavirus” normal. One of the industries that have exploded in particular is telemedicine. Due to social-distancing guidelines and…
Influxes of recent data on buyer behavior have found modern consumers placing greater emphasis on purpose-driven companies. Consumers hold companies to higher standards and exercise their demands through supporting brands with similar values to their own. The retail industry in particular has witnessed this movement, prompting businesses to shift strategies to better align with…
Though trick-or-treating may be an activity for the little ones, Halloween has always been a staple holiday across all ages. From haunted houses, pumpkin carving, or just an excuse to indulge in your favorite sweet treats, the holiday certainly brings excitement. Now is the perfect chance to spice up your marketing strategy and re-engage with…
Halloween is quickly creeping up and triggering feeds to fill with spooky, holiday-inspired campaigns from companies across all industries. Holiday marketing offers a limited-time outlet to put your creative bones to work and reach customers on a relatable level. Brace yourself as we dive into five viral Halloween marketing campaigns successfully launched to engage consumers.…