Nearly everything in this world has gone digital. That being said, so should your business. Customers favor businesses that make the digital experience seamless. If your site isn’t satisfying your customers, you may want to consider a different approach. Try developing a digital customer experience strategy. There are many ways to approach this. However, a…
Blogging can do many positive things for your business. Posting blogs can help your business achieve brand awareness and raise website traffic. Consistency is essential for your business to see the most success through blogging. In addition, your company should aim to create relevant and timeless content. The question is, how often should you blog?…
The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended so soon but am so grateful for all of the experience I gained. Working for Burkhart was my first professional experience, and I wouldn’t have had it any…
As the digital age becomes even more advanced, coding is becoming an essential skill. The real question is, should marketers learn the tool that is used behind the scenes for most marketing campaigns? From websites to apps and emails, code runs it all. That being said, code has proven to be a valuable skill for…
My time at Burkhart is coming to an end. During my time here, I have gained a lot of experience and have learned a lot from this digital internship. When I first came across this internship, I was excited to apply as it was based out of Indiana, and joining a marketing agency was a…
Content requires a lot of time, effort and planning to find what works best for your company and gets your audience engaged. There are many different types of content that you can build out and utilize, but first, you need to figure out where to start. We’ve pulled together a list of steps that we…
As we all know, social media has evolved a lot throughout the years. Videos on social media have become very popular ever since TikTok was launched. Originally known as ‘Musical.ly,’ the brand got renamed to ‘TikTok’ and still carried the same concept of video creation. The world of video creation has brought a lot of…
Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization of their content marketing. Statista reports that 90% of consumers find marketing personalization appealing to some extent. Your audience wants to feel that your content connects with them…
Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array of options. Businesses can utilize LinkedIn, Facebook, Twitter, Instagram, Pinterest and more to generate a relationship with their consumers. The main question is, how does a business or…
In today’s world, it’s almost impossible to thrive as a brand without a social media presence. That being said, many brands’ presences are lacking and inconsistent. Below are twelve steps that you can, and should, incorporate to increase your social media presence and also increase your brand’s success. What is a Social Media Presence? …