Content is king. But how do you find, curate and produce content that your users actually like? Today, we’re drilling into three consumer-centric rules to live by to help you produce engaging content that your users will love. Here we go! 1. Forget about sales (for now) As marketers, we’re naturally driven to maximize sales.…
A company’s most valuable asset is its people. A great way to maintain employee happiness and keep your top talent is to have a strong and positive company culture. If your employees aren’t happy, your company will not be successful. Looking to boost morale and create a better work environment and company culture? We’ve compiled…
Sales and marketing often find themselves in conflict. Sales wants all the energy to be on the pipeline and closing. Marketing just wants to be left alone to successfully generate leads often based on quantity, not quality. Today, we’re going to look at a small segment of the overall funnel, and what is often the…
Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and their parent companies. But there are some universal basics that you can review and compare your brand against so that you can improve efficiencies and ultimately—make money. Let’s…
Developing and releasing a functioning mobile app is just the first step in a mobile app journey. The second (and longest) step is maintenance. If success is your target destination (however you may define success), measuring the right metrics and key performance indicators (KPIs) will help you pinpoint how well you are doing and keep…
Hyperlocal marketing is transforming how businesses drive local traffic to their stores. The problem, of course, is that this isn’t new. The rise of hyperlocal marketing has made the local space a very noisy place. Fortunately, we have a solution. Here’s what businesses need to know about hyperlocal marketing, and how mobile marketing just might…
Local Store Marketing (LSM) is a highly valuable, constant factor in driving sales. In most cases, it helps create your customer point-of-differentiation. LSM is critical for capturing a local customer base and helping build a strong sales foundation for sustained and long-term growth. Here are five helpful LSM tactics for driving sales to your store!…
Local marketing doesn’t get the love it deserves. National campaigns will win awards, but it’s sponsoring the local little league that’s going to win customer loyalty. And despite the considerable advances made by online retailers, local spending remains a huge part of the economy and an opportunity for brands to drive revenue with campaigns that…
Advertising Cooperatives (Co-ops) can be cost-effective ways for manufacturers, retailers and distributors to reach their consumers. These advertising co-ops are partnerships between retailers and manufacturers where an agreement is made to share advertising costs locally. Utilizing co-op advertising correctly will not only cut down on media costs but also on ad production and creative expenses…
Over the years we’ve seen brands clump together under enormous master organizations. Yum! Brands, for instance, currently owns KFC, Pizza Hut, Taco Bell, WingStreet and is an investor in Banh Shop. The benefits of the brand diversification are clear: via ownership, parent companies can reduce competitive risk, expand their customer base without erosion, reduce operating…