Social media reviews can bring to your local business what other marketing efforts cannot. They are extremely important when marketing your brand in today’s competitive market. According to Brightlocal.com, 88% of people read reviews to determine the quality of a local business and gage trustworthiness. Reliability, expertise, and professionalism are three very important traits for…
Consumers have more choice now than ever before. If you want a pasta twirling fork in red, you can get that literally the next day. The world is the consumer’s oyster. And for businesses, that means it’s more important than ever to create a product or service that’s memorable, engaging, and exceeds expectations. Increasingly, this…
The Burkhart team welcomed three new team members this summer! Our eager and stellar interns are vital to our day-to-day operations completing tasks such as designing and developing new content, scheduling social posts and participating in client brainstorming sessions. We’re excited to introduce first, Ashley! She is a soon to be senior at Indiana University (go Hoosiers!)…
Lead generation is essential for continuous growth and development of a company. It helps strengthen a business and allows for a larger reach and consumer following. While sales and marketing teams do not typically agree on much, both teams understand the importance of lead generation. Customer Relationship Management systems (CRMs) are just what a company…
Generating new leads is the core activity for marketing teams in B2B roles. But the worst thing that can happen is for all that blood, sweat and tears go to go waste. Here’s how you can maximize those leads using a customer relationship management CRM tool. 1) Understanding your audience CRM is critical to helping…
Your brand is the way the world views your business. Choosing to pursue rebranding your business can come with lots of stress attached. A brand refresh can be a highly effective way to connect with new audiences, inspire existing ones or set yourself apart from the competition. To help with that transition, we’ve curated a…
Taking a brand refresh from strategic review to system-wide rollout is a project that can make even the bravest project managers lose heart. There is stakeholder engagement to conduct, reviews to complete, audits to do and values to consider. This can be a little daunting. So we put together an eight-step program to help you…
Unfortunately, there is not an exact formula or science you can follow in order to have guaranteed franchise success. That being said, there are some universal basics you may use as a framework for your brand in order to help improve efficiencies and turn a profit. Essentially, there are three fundamental building blocks you’ll need in…
So you’ve built a successful small business with a franchise. You’re hitting your stride, and you’re ready to expand. Where do you go next? We think the answer franchises in multiple locations. Here are our top four reasons why multiple franchise ownership should be on your shortlist. 1) Spread your risk around A diversified income…
Producing and publishing content on a regular basis is an effective way of driving traffic to your website, but it can quickly become a tedious task. Half a day’s worth of work can sometimes go to simply producing a worthy blog post! That being said, if your goal is to drive traffic and convert more…