Digital display advertising is an essential part of the marketing mix, even in a world of ad blockers and banner blindness. The question is: how do you make digital display ads that aren’t terrible? Here are our top five tips for creating digital display ads that actually work for lead generation and conversion. 1. Tailor…
The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on the right channel at the right time. To create a successful digital marketing strategy, you must understand the lay of the land. Digital media options act as…
The customer ecosystem is no longer a strictly brick-and-mortar affair. Rather, consumers now move seamlessly back and forth between online and offline experiences and expect organizations to keep pace. That being said, here’s what you need to know about keeping your digital ecosystem functional to provide experiences that convert. What is a digital ecosystem? A…
From showcasing your creativity in building your brand awareness, exhibiting at a trade show could be the next big move for your company. Trade Shows are a beneficial event marketing tool that allows you to show off your product or service, leverage your competition and engage with your audience. Nothing elevates your brand more than…
If you’re in the B2B world, you probably already know about leads. But what you might not realize is that not all leads are created equal. Enter lead nurturing: the process of slowly nourishing people along a marketing pipeline to take them from ‘vaguely interested’ to ‘ready to buy’ – before they ever talk to a…
While national campaigns might win you awards, sponsoring the local little league team will get you customer loyalty. Local spending remains a significant part of the economy and a chance for brands to produce revenue with specialized campaigns that have a high ROI. We wrote this blog to fill you in on everything you need…
Back in the pre-digital days, building awareness was the bread and butter of marketing and advertising. Tying specific revenue objectives or changes to an activity was difficult and clunky, so most advertisers stuck to building brand awareness and hoping for the best. Fast forward, and now it’s almost on the back burner for all but…
Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending. New providers and simplified tools and databases have democratized email automation. Here’s what marketing automation actually is and three tips for evaluating if a communication can benefit…
One question we get repeatedly is: “How often should I update creative?” And as always, the answer is: “It depends.” To help you, we’ve put together a quick guide to follow for how often to update your creative collateral. Why it’s important to update creative The primary reason to update creative is this: humans are…
Our interns work extremely hard to help with our day to day operations and make everything run a little smoother here at Burkhart. Are you ready to meet our second intern of the summer? We are so excited to introduce Olivia, an upcoming senior at the University of Indianapolis studying Visual Communication Design and Digital…