When we need assistance with day-to-day tasks like planning, writing and scheduling social media posts, we turn to our team of stellar interns. Spring intern, Nikki, is no exception and we’re excited to introduce you to her. As a junior marketing major at Butler University, she’s learned a lot in class and can’t wait to…
When the old way of doing things simply stops working, it’s time to switch things up… especially when you’re a national athletic association concerned about stagnating ticket sales. The good news is: we know email marketing. And the great news is: We love a good challenge. When the National Collegiate Athletic Association (NCAA) called us…
Interns play a big role in the day-to-day here at Burkhart. From copyediting blogs to scheduling social posts, they help with it all. Without a doubt, we’d be lost without them. Which is why we make such an effort to get to know our interns and include them in Team Burkhart. Meet Evan. He’s one…
Owning a business is not for the faint of heart. Between managing finances and doing the daily blocking and tackling, it is not the ideal career path for most. Fortunately, our determined president and CEO, Paul Burkhart, has been doing it for years. After graduating with a degree in visual communications from the Herron School…
If you’re considering a switch from static to digital displays in your quick service restaurant, you’re in good company! Many of America’s favorite fast food franchises have already gone digital. Whether it be their menu boards, promotional signage or point of sale systems, these up-to-date brands are enjoying the numerous benefits associated with converting to digital…
When it comes to online marketing, landing pages are a crucial part of ad campaign effectiveness. Whether your goal is to increase traffic, generate new leads or funnel visitors toward making specific purchases, a standalone landing page, separate from your website, can make it happen efficiently. 1. The Sky’s the Limit Landing pages can be…
What keeps a business running? Sure, creativity, innovation and enthusiasm are important to long-term success, but the day-to-day is just as, if not more, important! And that’s why we love our office manager, Erin. She’s a woman of few words, but you won’t meet anyone with more passion or a bigger heart! 1. What did…
Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all of this data at your fingertips, why not use it to improve your customer experience and thus, your brand value? Your customers will appreciate that you offer a…
You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing things like integrating social media…
It’s that time of the year again… The time where calories don’t count, scarves are a wardrobe staple, pie becomes its own food group and quality time with loved ones takes precedent. We understand that with the holiday season comes stress. Over traveling, planning the perfect gathering and finding the best gifts. But if time…