There are many benefits to using contests to help with your marketing campaign, such as lead generation. When orchestrated properly, contests can provide your marketing team with many interested and strong leads. When planning your next contest, utilize these seven tips to effectively generate new leads and potential customers! 1. Make sure your prize actually…
The sales and marketing departments have a bit of a rough history of not getting along. Sales want marketing to put down their fancy spreadsheets and models and just pick up a phone. Marketing feels that sales are nothing more than call jockeys who would be lost without the strategic brilliance of keen marketing minds. Needless…
So you’ve finished writing a mind-blowing blog post and are ready to share it with the world? Before hitting that publish button, run through this checklist to make sure you get the most out of your content! 1. Make sure you have no regrets Bottom line: If you suspect you might regret it later –…
For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs are getting an upgrade. Here are four reasons why digital signage is worth thinking about for your franchise. 1. Real-time updating The primary problem with traditional signage is…
The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video has become one of the most powerful online marketing tools, but don’t just take our word for it. Look at some facts from this article on including Video…
There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should go where? What media mix…
In today’s consumer-oriented world, it is important to build strong relationships at every opportunity. Whether online or in person, event marketing offers a chance for consumers to interact with brands and get a true sense of a company’s personality. Not only can event marketing help with brand awareness, but it can also be a huge…
Getting customers through the door is no mean feat. One of the best ways to improve your lead-to-sale conversion is to build an understanding of what the sales cycle looks like, and how you can move leads along at a faster clip (e.g. improve sales velocity). Today, we’re going to look at that path to…
So you’ve got yourself an interview with an agency. Congrats! While we certainly have a few pointers that can help you ace your next interview, we’ve also pulled together a few specific interview tips for designers who want to land an agency gig. Best of luck! 1. Do your homework Take a look at the…
Creative development is a recurring thorn in the side of brands. Good creative can anchor a brand for decades. The VW Lemon ad, Apple’s Think Different campaign, Dove Real Beauty, Wassup (wassssaaaupppp?) — these creative executions not only delivered for the brand but have also emerged as cultural icons. For instance, Mad Men talks about…