When looking at the marketing mix, blogging is one great tactic for all industries to turn strangers of your business into customers. It helps stray away from basic marketing methods and incorporate a way to reel in customers in an engaging and personable way. In the food industry, blogging is exceptionally great in helping tap…
Sustainability has quickly become a 2020 buzzword, and for good reason. According to the World Economic Forum, sustainable dining practices have “become a business imperative for all companies.” The hospitality industry plays an integral role in meeting people’s current needs without compromising future generations’ ability to do the same. The dining world, in particular, has…
Healthcare IT is 10 years behind other industries in terms of deployment of advanced technologies? This is a statistic that should alarm the healthcare industry because the field is rapidly becoming more consumerized. That being said, the motivation to catch up and surpass other industries’ technological advancements should be through the roof. Marketing automation software…
Americans on average spend over six hours every day exploring the internet. Technology is an integral part of our day to day; however, very few of us are aware of the countless invisible strings orchestrating our web experience. Cookies and cache are two prevalent digital tools influencing the content we receive and the ease we consume…
There are almost 3.5 billion searches online each day. That’s 3.5 billion opportunities to have your website clicked on by your next potential client/customer. Search Engine Optimization (SEO) is a digital marketing discipline that uses search engines to market your business and brand. In other words, SEO is the missing puzzle piece you need to…
The sports world is uniquely backed and currently grieved by loyal fans worldwide. Although teams are currently on the defense against COVID-19’s unknown playbook, they can take solace in the exciting opportunities that Virtual and Augmented Reality hold for future sports marketing efforts and fan experiences. Virtual Reality vs. Augmented Reality Virtual Reality (VR)…
As we enter a new season, we have brought in new talent into our Burkhart family! McKenzie Theis is our Marketing intern for the fall, and we are elated for the value she is already adding to our office. McKenzie is entering her final year at Butler University where she is studying Strategic Communication. Her…
The world is constantly becoming more connected and with that comes the increased recognition of global hardships. This heightened level of awareness has brought the rise of cause marketing into play. The idea of companies showing support to a worthy cause is a concept that has taken flight within the sports and entertainment industry. Fans…
As students, we often hear that there is only so much that classes can teach us and that some of the most important lessons come from actual experience in the field. This has certainly been the case for myself since I’ve been enjoying my time as a summer intern at Burkhart Marketing. On my very…
In a world where freelancing and entrepreneurship are rapidly growing in popularity, advice and tips could help you make or break your success. The freelance world is highly competitive and isn’t going to get any easier with its continued growth. Here are five tips to start you on the path to success. Set attainable…