Franchise generation leads are focused on improving marketing brand efforts for various companies. If you do not see results from the tactics currently put in place, there is always room to improve. Lead generation is only effective if team leaders understand what creates a successful campaign. However, there can be negative effects if those in…
It’s important to manage consistent posting to keep your followers engaged, but how can you do this without “annoying” your followers’ feeds? That’s where Instagram stories are a very smart and easy tool for your marketing needs. The use of Instagram stories can be extremely effective if done correctly. Whether it’s the use of graphics,…
In the world of marketing, being overwhelmed is not an uncommon feeling in this everchanging industry. Keeping up with new algorithms, engaging your target audience and posting the right content can feel stressful. This overwhelming feeling is often referred to as ‘Social Media Burnout’ which all marketing/social media specialists can experience. Social media burnout can…
Local and national SEO optimizations are key to helping your brand stand out against its competitors. To begin, let’s differentiate these two types of SEO. Local franchises tend to focus on the areas that are surrounding their locations. This means that franchises will focus on appearing in specific geographic locations on search engine result pages…
Franchising, or franchise development, is a great way to expand a brand’s reach. Although it’s a great way to see success at a local and larger level, franchising must be done correctly. Those in charge must identify the ways to market a franchise depending on these differences. We need to break down these definitive aspects…
Apple, Microsoft, Amazon, Nike – these are just a few of the most revolutionary, successful brands in the world. An infinite amount of variables can determine the basis on which you measure the success of a brand. However, the brands that make an impact are often ones that are compared among many of their competitors.…
Burkhart Marketing is excited to announce our newest addition to #TeamBurkhart, Maddie Reynolds! Maddie is a junior at Butler University where she studies Strategic Communication with a minor in Organizational and Communication Leadership. She is excited to collaborate with the rest of her colleagues and become a meaningful member of a team. She also looks…
E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it keeps your brand alive. If the timing is right, catches a subscriber in a moment of need. Sales, subscriptions and political campaigns; newsletters can be an effective tool…
User-generated content has grown tremendously over the years, just as marketing itself has evolved. The content application known as Hootsuite defines this term as, “Original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial or even a podcast.” User-generated content…
Burkhart Marketing is excited to welcome Mia Killilea as our social intern this spring! Mia is a senior strategic communications major attending Butler University. She is excited to optimize her writing skills and contribute her creativity to the Burkhart Team this semester, and we are looking forward to seeing all of the things she will…