Anyone can produce content. What takes skill is producing content that others want to share. When writing content, your objective should be to bring something valuable and relatable to your audience. This is key to capture their likes, shares and retweets. Shareable content goes beyond the physical words you write. The visuals in your content…
Details
Content personalization can be tricky. We want to tailor messages to a certain audience and make them feel seen as an individual. However, we can’t cross over into the creepy area of personalizing it too much. This is known as the personalization paradox. Instead, we need to find the right balance of how and when…
Details
Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when recognizing people’s many identities and acknowledging the elements of who an individual is. The Basics The majority of marketing focuses on the demographic of the products or…
Details
Unless you work in a political office or run a social justice campaign, chances are you do not need to stand on a box and tell the world each and every one of your opinions about the world. However, it’s becoming increasingly important for companies to share what their values are and how they stick…
Details
Out with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost your revenue. Check out these tips to refresh your brand. Bring An Outdated Logo Up-to-Date Your logo is one of the first things consumers will see. It can…
Details
My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up keychain. The only thing I wanted for Christmas when I was 10 was a Nike ID gift card to design my gym shoes on their website and have…
Details
Dances, tutorials, stories and now even business have made their way onto the social media platform, TikTok. The app has over 1 billion active users and targets an audience aged 13-40. Long story short, this app is taking the world by storm, and your company should be on it. A Beginner’s Guide to TikTok…
Details
In the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to catch the consumer’s eye and becomes expensive if you are changing your advertisements frequently. Digital signage is more economical, efficient and eye-catching. It offers the opportunity for more…
Details
Do you want to have customers come to your storefront? Should they call or email you? While this may seem obvious to you, if you want your customers to do something, you need to ask them. A CTA, or call to action, is necessary to drive traffic and sales. What is Your CTA? Before…
Details
This winter, Burkhart Marketing is excited to welcome one of our of social interns, Brooke Hazel, to the team! Brooke is a Junior at Butler University studying Strategic Communication and Human Communication + Organizational Leadership. Her creativity, sunny disposition and motivation bring a lot to the table here at #TeamBurkhart. To get to know Brooke…
Details