The Apple store has a magnetic quality about it; a way of reeling in innocent mall-goers, there to pick up a wedding gift or serial sample the food court. Before the shopper knows what’s happening, he or she is greeted by a sharp young man in a blue t-shirt and considering an early upgrade. A…
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At Burkhart, we love our digital and mobile marketing toolbox. Hootsuite, Google Analytics, WordPress, salesforce.com, MailChimp – there are so many that we use every day. But digital marketing is constantly evolving, especially for franchise businesses. As we develop new channels and technology, like those related to uniting online and in-store experiences, we need to…
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We all love Siri and Google Voice Search – even Cortana – but what does it mean for your website and your website’s local SEO? Why is voice search important? First, we need to understand why voice search is important before we get into how it impacts business opportunities, business SEO and what you can…
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Landing pages can turn a standard website into a conversion machine, leveraging your business’ advertising and stretching your marketing dollars further. Keep reading for landing page background and inspiration! What is a landing page? A landing page is a simple part of internet marketing. It’s a dedicated web page where customers land when they do some…
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If you’re anything like other franchises out there, you’re probably pretty reliant on organic search and your search engine ranking to drive your business. But traffic, SEO and SEM aren’t just about the best search engine optimization tools and the hottest SEO techniques. It’s about the quality of the traffic you’re driving. Don’t fall into the…
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There are so many tricks and tactics you can use to boost your SEO strategy that sometimes it can feel completely overwhelming. To help you out, we’ve put together 14 of our favorite white hat SEO techniques you can use to pump up your search engine marketing. 1. Speed up your site Buy a subscription…
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Your business’ reputation is no longer just about how well you advertise your business or how good your customer experience is. Online reputation is now equally important – and can be even harder to salvage if it goes south. Here are the 10 best ways to manage your online reputation and respond to criticism to…
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Deciding whether your franchise needs a mobile app or a mobile website to maximize your internet marketing potential is not a decision that should be taken lightly. Here are the pros and cons of each, and when they make the most sense for franchisees. What are mobile apps and mobile websites? First, let’s cover some…
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The world of search engine optimization is one of constant change and flux. It’s important to stay on top of the latest SEO techniques in order to get your SEO ranking where it should be. With that in mind, here are 6 SEO strategy do’s and don’ts for you to practice in 2017. 1. DO…
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Do you feel like your medical marketing efforts can’t keep up with the deep pockets of your biggest healthcare competitors? With recent healthcare reform changes, everyone is talking about the changing healthcare marketing landscape. Hospitals used to dominate, but now health service providers such as physical therapy offices, stand-alone radiologists and laboratories are looking for…
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