Brand consistency is integral to every avenue that a business can be a part of from print to digital. In today’s world, social media is the prominent market, so wouldn’t you want to merge your business with it in a way that complements it? Each company should start with its own consistent, brand guidelines. Brand…
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Whether it’s a simple document or a file that needs to go to print, keeping up with project deadlines is crucial to its success. You can’t expect to procrastinate all the time and be able to gather more business too. Finish your stuff on time and business life will become a lot smoother. Through every…
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Personalization. A word that seems so simple and self-explanatory, yet can be vital when using social media platforms. When interacting with customers, it has become more common to have a tone of voice that is more relatable. Content that is just speaking at the customer rather than interacting has now become a thing of the…
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Everybody in the Burkhart family is excited to welcome another bright, young intern to the team – Karli Plankenhorn. Karli is a senior visual communication design major at Herron School of Arts at IUPUI. She will be working alongside #TeamBurkhart for the duration of the summer as our Creative Intern. We asked Karli some questions…
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This summer #TeamBurkhart is happy to welcome two new interns to our marketing family! One of those interns is Jacob Mize who will be working as our Marketing Intern for the summer. Jacob is a senior Marketing major at Franklin College and will be joining the graduating class of 2021 this December. Keep reading below…
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Here are just some of the graphic design principles that designers utilize every day. However, your understanding of them also relies on understanding the mind of a person. There is a reason that these principles work so well. Below are some laws that can explain why. Hick’s Law of Design This law explains that people can…
DetailsIn today’s world, most consumers don’t have the time to research products before they buy them. Consumers have a short attention span, and your packaging is the first thing a customer sees when they find your product, make sure that it’s impressionable. Here are six ways to strengthen your brand through packaging. Do Your Research…
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Design means different things to many people who utilize it. A process to design is something that evolves with the artist over time. Personally, my process has altered a lot in the years I have been in school. Below are the steps that I follow to create a design that delivers the best outcome. Understand…
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Social media is one of the necessary, if not the most important, parts of a business nowadays. Having a strong social media presence is one thing, but if you also have a purpose while posting, you’re taking it to a whole other level. This is where social media campaigns come in. Below we’ve provided a…
DetailsIn December of 2019, I was offered a position as the integrated marketing intern at Burkhart Marketing. Throughout my internship journey, I learned a lot and met great people in the process. I think this experience has taught me a lot about office culture and how to resonate with different types of audiences. Social Media During…
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