Hyperchoice has been a hot topic in the retail industry, but hasn’t received much attention in the professional service industry. After writing a white paper on the topic for an analytic software client, we started thinking how our professional service organizations could benefit from understanding the trend. Even if the word hyperchoice is foreign, the…
Details
World Cup Social Records Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create a great amount of interaction on social media, but the engagement levels and post analytics still managed to knock our socks off! Here’s some of the data that…
Details
During the 2014 Oscars, the celeb-infested Samsung selfie brought down Twitter with an ever-growing 2.6 million retweets. Between the including first time Tweeter Meryl Streep, the presence of Hollywood royalty, Brad and Angelina, and the inclusion of the night’s biggest winners, Jared Leto, Matthew McConaughey and Lupita Nyong’o, Ellen’s instantly viral tweet shutdown Twitter for…
Details
When starting out in digital marketing, you have to search for the right tools. You need tools of communication, tools of creativity, tools of knowledge and along the way, you’ll discover the need for many other additions to your toolbox. Follow these tips and you’ll be conquering digital marketing in no time! Build Digital Content…
Details
It’s that time of year again… “New Year, New Me!” And it’s not all that different for a company like Burkhart. We are constantly striving to better our services, improve our knowledge and refine relationships. This year, we have created a list of our resolutions for 2014 to help us get there. If we aren’t regularly evaluating ourselves, then…
Details
Hello Friends, It’s been a fantastic year here at Burkhart and thanks to all of our amazing clients, it’s been a busy one as well. With the holidays and new year right around the corner, we wanted to slow things down for a minute to wish everyone a happy and healthy holiday season. We are so…
Details
When multiple brands come together for a single marketing strategy, the benefits can be endless. These partnerships, or co-branding opportunities, allow both sides to benefit from achieving brand objectives that strengthen their image to a shared demographic. Great co-branding combines the strongest elements of two brands into a complimentary partnership. Fortunately, some brands go together like…
Details
You may already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover a few basics to ensure you’re getting the best possible results from your lists. What is List Segmentation? List segmentation is the process of dividing your prospect/customer list (or database) into distinct groups of buyers.…
Details
Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site has it all. It’s easy to use. It’s fun to look at. And it’s totally addicting! Without a doubt, Pinterest has changed the way the world searches for…
Details
Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most marketers are skipping Halloween advertising, despite its value as an $8 billion holiday. If you’re skipping out on marketing for Halloween, you could be missing some big opportunities.…
Details