If you’re in the B2B world, you probably already know about leads. But what you might not realize is that not all leads are created equal. Enter lead nurturing: the process of slowly nourishing people along a marketing pipeline to take them from ‘vaguely interested’ to ‘ready to buy’ – before they ever talk to a…
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While national campaigns might win you awards, sponsoring the local little league team will get you customer loyalty. Local spending remains a significant part of the economy and a chance for brands to produce revenue with specialized campaigns that have a high ROI. We wrote this blog to fill you in on everything you need…
DetailsBack in the pre-digital days, building awareness was the bread and butter of marketing and advertising. Tying specific revenue objectives or changes to an activity was difficult and clunky, so most advertisers stuck to building brand awareness and hoping for the best. Fast forward, and now it’s almost on the back burner for all but…
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Marketing automation is one of those buzzwords big agencies throw around a lot, but little guys struggle to turn into a reality. Fortunately, that time is ending. New providers and simplified tools and databases have democratized email automation. Here’s what marketing automation actually is and three tips for evaluating if a communication can benefit…
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One question we get repeatedly is: “How often should I update creative?” And as always, the answer is: “It depends.” To help you, we’ve put together a quick guide to follow for how often to update your creative collateral. Why it’s important to update creative The primary reason to update creative is this: humans are…
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Our interns work extremely hard to help with our day to day operations and make everything run a little smoother here at Burkhart. Are you ready to meet our second intern of the summer? We are so excited to introduce Olivia, an upcoming senior at the University of Indianapolis studying Visual Communication Design and Digital…
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Social media reviews can bring to your local business what other marketing efforts cannot. They are extremely important when marketing your brand in today’s competitive market. According to Brightlocal.com, 88% of people read reviews to determine the quality of a local business and gage trustworthiness. Reliability, expertise, and professionalism are three very important traits for…
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Consumers have more choice now than ever before. If you want a pasta twirling fork in red, you can get that literally the next day. The world is the consumer’s oyster. And for businesses, that means it’s more important than ever to create a product or service that’s memorable, engaging, and exceeds expectations. Increasingly, this…
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The Burkhart team welcomed three new team members this summer! Our eager and stellar interns are vital to our day-to-day operations completing tasks such as designing and developing new content, scheduling social posts and participating in client brainstorming sessions. We’re excited to introduce first, Ashley! She is a soon to be senior at Indiana University (go Hoosiers!)…
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Lead generation is essential for continuous growth and development of a company. It helps strengthen a business and allows for a larger reach and consumer following. While sales and marketing teams do not typically agree on much, both teams understand the importance of lead generation. Customer Relationship Management systems (CRMs) are just what a company…
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