The opportunities available with online video are increasing each year. If you aren’t already planning a video marketing strategy for your company, now is the time! Video has become one of the most powerful online marketing tools, but don’t just take our word for it. Look at some facts from this article on including Video…
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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should go where? What media mix…
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In today’s consumer-oriented world, it is important to build strong relationships at every opportunity. Whether online or in person, event marketing offers a chance for consumers to interact with brands and get a true sense of a company’s personality. Not only can event marketing help with brand awareness, but it can also be a huge…
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Getting customers through the door is no mean feat. One of the best ways to improve your lead-to-sale conversion is to build an understanding of what the sales cycle looks like, and how you can move leads along at a faster clip (e.g. improve sales velocity). Today, we’re going to look at that path to…
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So you’ve got yourself an interview with an agency. Congrats! While we certainly have a few pointers that can help you ace your next interview, we’ve also pulled together a few specific interview tips for designers who want to land an agency gig. Best of luck! 1. Do your homework Take a look at the…
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Creative development is a recurring thorn in the side of brands. Good creative can anchor a brand for decades. The VW Lemon ad, Apple’s Think Different campaign, Dove Real Beauty, Wassup (wassssaaaupppp?) — these creative executions not only delivered for the brand but have also emerged as cultural icons. For instance, Mad Men talks about…
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Driving traffic to a fairly young franchise can be a difficult task, especially with heavy competition. Although it’s challenging in the beginning stages, all of the hard work will be more than worth it once the traffic starts trickling in. Not sure how to begin your journey for more traffic? Here are six marketing tips…
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The franchising model has a truly staggering number of benefits. Low cost, high national audience, local knowledge and expertise and a low barrier to entry for small businesses all contribute to making the franchise one of the most popular business models in the world. However, it does have its challenges. Today, we’re going to look…
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The bar has been raised during the Burkhart Marketing lunch hour. Our new Account Executive, Logan, doesn’t only think outside the box at his desk—he also likes to create in the kitchen. Logan graduated from Butler University with a Strategic Communications and Psychology degree in 2014. Sit tight and we will get to know more…
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Have a Twitter but feel like it’s not doing much for your company? Is the only “like” you get from your mom, Sheryl? (Bless you, Sheryl). Before hitting that deactivate button, try stepping up your tweet game! Here are 6 tips to help you revamp your Twitter account and get the most out of this…
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