Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with virtually no media cost, while paid social media, allows businesses to hyper-target their ads to maximize their ROI. However, it can also be a huge time and money…
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. But what about after they walk through the door? What about the in-store experience? The customer experience is just as important as the effort it takes to get them there, but…
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Marketers often make the mistake of starting a discussion with “we need to improve the customer experience” or “we need a consistent customer experience to drive sales.” While both of these statements may be true before you do anything you need to know what your customers actually want and like. And that’s where applying consumer insights…
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Interns are crucial to our day-to-day success, especially when it comes to blogs and social media. We’re stoked to have three great interns with us for the spring 2018 semester, and are so glad you got to meet them all. Allow us to introduce Joe, a Butler senior who is double majoring in marketing and…
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While plenty of figurative blood, sweat and tears go into the development of a new application, the hype may be short-lived following its launch. You’re competing in a cutthroat space to get people to not only download your app, but continually use and engage with it as well. When you need to re-engage your mobile…
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Everyone has a smartphone. That ubiquity has made mobile interactions a standard component of the buying process, forcing brands to understand the mobile customer journey. From checking in to a hotel via an app to ordering a car, we use our phones for everything now. Even in product-based industries like retail and grocery stores, mobile…
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When we need assistance with day-to-day tasks like planning, writing and scheduling social media posts, we turn to our team of stellar interns. Spring intern, Nikki, is no exception and we’re excited to introduce you to her. As a junior marketing major at Butler University, she’s learned a lot in class and can’t wait to…
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When the old way of doing things simply stops working, it’s time to switch things up… especially when you’re a national athletic association concerned about stagnating ticket sales. The good news is: we know email marketing. And the great news is: We love a good challenge. When the National Collegiate Athletic Association (NCAA) called us…
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Interns play a big role in the day-to-day here at Burkhart. From copyediting blogs to scheduling social posts, they help with it all. Without a doubt, we’d be lost without them. Which is why we make such an effort to get to know our interns and include them in Team Burkhart. Meet Evan. He’s one…
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Owning a business is not for the faint of heart. Between managing finances and doing the daily blocking and tackling, it is not the ideal career path for most. Fortunately, our determined president and CEO, Paul Burkhart, has been doing it for years. After graduating with a degree in visual communications from the Herron School…
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