When looking at the marketing mix, blogging is one great tactic for all industries to turn strangers of your business into customers. It helps stray away from basic marketing methods and incorporate a way to reel in customers in an engaging and personable way. In the food industry, blogging is exceptionally great in helping tap…
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Sustainability has quickly become a 2020 buzzword, and for good reason. According to the World Economic Forum, sustainable dining practices have “become a business imperative for all companies.” The hospitality industry plays an integral role in meeting people’s current needs without compromising future generations’ ability to do the same. The dining world, in particular, has…
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In the retail industry, it’s important to nuture each customer experience because one positive experience leads to many more visits and positive word of mouth. Many customers say they would pay more money on products in order to have a better customer experience. As they search to find the best deals they can, all they…
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Healthcare IT is 10 years behind other industries in terms of deployment of advanced technologies? This is a statistic that should alarm the healthcare industry because the field is rapidly becoming more consumerized. That being said, the motivation to catch up and surpass other industries’ technological advancements should be through the roof. Marketing automation software…
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Americans on average spend over six hours every day exploring the internet. Technology is an integral part of our day to day; however, very few of us are aware of the countless invisible strings orchestrating our web experience. Cookies and cache are two prevalent digital tools influencing the content we receive and the ease we consume…
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There are almost 3.5 billion searches online each day. That’s 3.5 billion opportunities to have your website clicked on by your next potential client/customer. Search Engine Optimization (SEO) is a digital marketing discipline that uses search engines to market your business and brand. In other words, SEO is the missing puzzle piece you need to…
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The sports world is uniquely backed and currently grieved by loyal fans worldwide. Although teams are currently on the defense against COVID-19’s unknown playbook, they can take solace in the exciting opportunities that Virtual and Augmented Reality hold for future sports marketing efforts and fan experiences. Virtual Reality vs. Augmented Reality Virtual Reality (VR)…
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Especially when dealing with retail design, companies these days are striving to provide their customers with outstanding customer experiences. When a brand has a good customer experience, it does many positive things for the company. A good customer experience gains loyal customers. When customers feel that they are treated well and have a positive experience…
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As we enter a new season, we have brought in new talent into our Burkhart family! McKenzie Theis is our Marketing intern for the fall, and we are elated for the value she is already adding to our office. McKenzie is entering her final year at Butler University where she is studying Strategic Communication. Her…
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For a majority of travelers, their mobile device is their number one travel accessory. With the hospitality industry being so travel-focused, many within the industry are taking it upon themselves to use location mobile technology to create the best, personalized experiences for their guests. Let’s take a closer into creating this personalized experience in the…
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