When you hear “advertising,” you probably think TV commercials, magazine ads and billboards. With so much emphasis on the media side of marketing and advertising, it’s a good thing we’ve got one of the best media planners and buyers around on our team. Meet Leslie. She’s an IU TComm grad turned media planner who’s racked…
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What’s in a domain name? A lot, actually. Here’s a quick rundown to help you in optimizing your domain name, plus 10 companies that totally missed the mark when it comes to domains. What Makes a Good Domain Name First off, what is a domain name? It’s the URL to a company website. So our…
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There are plenty of different online marketing avenues available for businesses today. They range from pay-per-click search ads to social media posts to email campaigns. Email campaigns are the current evolution of direct mail advertising. And like their predecessor, an email campaign can be highly effective in reaching a target audience. An Email Campaign That Generates…
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Account management isn’t exactly a cakewalk… Between long hours, handling all sorts of client requests and keeping track of internal projects, it can be quite the roller coaster. And that’s why we love having Rachael on our team. No one makes it look easier – or more fun – than our go-to account manager. With…
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Back in 2015, Google announced that smartphones had become the most popular way to browse online. This compelled website owners to either change their website design or build whole new mobile versions. Google rewarded their efforts by ranking these websites above others in search engine results. Time has shown that mobile-friendly websites are increasingly crucial…
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Engagement, impressions, reach — what does all this social media lingo mean? In the world of social media marketing, jargon can quickly become difficult to interpret, and many marketers find themselves confused about the industry’s terms. This confusion is particularly apparent in the case of impressions versus reach. While the two work together to create a…
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If you’ve read how email marketing can complement your social media strategy, you may be considering an email marketing campaign to build your franchise business. You may have also begun building a subscriber list, brainstorming content for your email and maybe even found the best email marketing platform (like MailChimp or Constant Contact) for your…
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If you’ve gone to college to study almost any topic in the last decade, you’ve probably faced an internship requirement or two. Luckily, gone are the days of fetching coffee for execs and diligently attending to higher-ups’ every demand (some of us have even been asked to hand-address invitations for a manager’s personal event). At…
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At Burkhart, we have a simple approach to internships: we’d never ask an intern to do something that we wouldn’t do ourselves if they weren’t here. That means no fetching coffee and no photocopying for hours on end. Rather, we believe in offering engaging projects to our interns that will truly benefit their lives after…
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Outdoor advertising, or OOH advertising, is no small potatoes when it comes to bringing in returns for your advertising dollars. When you expand your advertising to reach customers outside their homes, statistics prove that the impact is significant: 75% of US adults notice outdoor advertising 40% of those who viewed outdoor advertising visited a store or…
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